Leonardo DiCaprio, an investor in Beyond Meat, has asked his 37 million followers to ditch beef for the planet and replace it with, surprise, Beyond burgers. While we support the calls to action from celebrities who want to help save the planet by eating more plant-based, especially life-long environmental advocates like Sir David Attenborough, who is plant-based himself and conscious of threats to the species he lovingly covers on
A Life on the Planet, when DiCaprio does it we hear a tinge of enlightened self-interest.
Still, we hope that his pleas help people make the connection between their food choices and the impact animal agriculture has on the environment, which has been well documented.