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Little Black Book, McCann Mexico’s CCO Luis ‘Tim’ González and McCann Colombia’s CCO Diana Triana reflect on Cannes Lions 2023 and giving brands purpose, writes LBB’s Ben Conway

United statesAdrian botanBen conwayLuis tim gonzWeber shandwickPollos bucaneroLeo chiesiDiana trianaJohn mescallDaryl leeCreative leadership councilMccann latin american creative leadership councilSantiago we didnt write this campaignCannes entrants shouldTim gonzMccann colombia