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/PRNewswire/ PATRÓN Tequila, the world s number one ultra-premium tequila, is announcing a powerful new campaign that proves, when masterfully combined, a.
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First-generation Mexican-American director is heavily influenced by his upbringing along the US-Mexico border and his adolescence in the Caribbean
Stink has signed director Leo Aguirre to its global roster of talent. This is his first commercial representation. Stink is representing him globally for ads, branded content, and music videos.
Leo is a first-generation Mexican-American, born and raised in the border town of El Paso, Texas. A graduate of the University of Texas at Austin s film program, his upbringing along the US-Mexico border and his adolescence in the Caribbean have heavily influenced his relationship with storytelling; and his experience as a writer, photographer, cinematographer, and editor has made a significant impact on his overall approach as a filmmaker.
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Looking for a sales bounce-back, Levi’s is launching its new ’Buy Better, Wear Longer’ global campaign featuring an assembly of Gen Z activists and influencers. Together, they are making a plea for consumers to wear their denim longer to reduce the environmental impacts of consumerism and production.
Today, Levi’s is launching its first global campaign in seven years. The ’Buy Better, Wear Longer’ initiative serves as a call-to-action for Gen Zers, urging them to reuse, repurpose and reduce their consumer footprint.
The campaign stars six young influential faces shaping the future of activism and sustainability. These are rapper Jaden Smith, Manchester United star Marcus Rashford, YouTuber Emma Chamberlain, climate activist Xiye Bastida, entrepreneur Melati Wijsen and hip-hop artist Xiuhtezcatl Martinez.