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autoevolution 11 Mar 2021, 12:40 UTC ·
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As always, there’s a big gap between the moment an automaker introduces an all-new model and the day it reaches the dealerships. The rift usually turns into a hulking abyss when technologically advanced models, such as EVs, are involved. That’s an issue for the marketing departments who need to find creative ways to remind everyone of that vehicle’s upcoming presence. 17 photos
Case in point, Nissan’s unveiling of the Ariya battery-electric crossover took place in the middle of July of last year. Since then, we haven’t heard much about the e-4ORCE powered EV, save for the occasional cross-reference with the other zero-emissions model the Japanese have been making for over a decade now.