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DUBAI: Social media company Snap Inc. used its recent annual partner summit as the stage to announce new features and tools for consumers, developers, and advertisers. According to its chief executive officer, Evan Spiegel, the firm’s Snapchat messaging app and service now reaches more than 600 million people every month, has more than 332 million daily active users around the
At Snap’s Partner Summit on Thursday, the Snapchat maker announced a number of new initiatives focused on using its AR technology to aid with online shopping. Most notably, the company is introducing a new in-app destination within Snapchat called “Dress Up” that will feature AR fashion and virtual try-on experiences, and it’s launching tools that […]
DUBAI: Snap is launching what it claims to be the first-ever augmented reality-led virtual mall in the Middle East and North Africa region, featuring leading brands such as L’Oreal, IKEA, Namshi and Samsung. The virtual mall can be accessed via a Snapchat World Lens through the platform’s outward-facing camera, allowing users to browse the virtual stores of the participating