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Brands Use Mobile Data to Deepen Loyalty With Customers

Digital and in-app loyalty programs gathering data hold the potential to boost customer retention through personalized rewards.

Marriott bonvoyLen covelloPeggy roeMarriott internationalCreator rewards programEngage peopleExecutive vice presidentChief customer officerFetch playFetch pointsDeliver value

Retailers Simplify Loyalty Programs to Make Consumers Return

Retailers are streamlining their loyalty programs, making them easier for customers to use and more personalized.

Len covelloZach dennettCynthia kleinbaum milnerVisa acceptance solutionsOnline features driving consumersShop with brandsEngage peopleDigital shopping indexWhat it meansVisa acceptanceMoneylion chief marketing officer

Cracking the Customer Loyalty Code: Flexible Programs Tailored to Everyday Needs

Len Covello, chief technology officer of Engage People, told PYMNTS in an interview that merchants are going to need to fine-tune, and in some cases overhaul,…

Len covelloEngage peopleReaking news

Consumers Want Flexible Loyalty Programs for Daily Needs

Engage People's Len Covello tells PYMNTS that consumers want their merchants to surface offers that relate to everyday spending such as on groceries and gas.

Len covelloEngage peopleBeyond earnChoose rewards

Navigating Loyalty Growth: How Retailers Can Overcome Key Challenges

Let’s explore some of the challenges retailers are facing and how they can set themselves on a path toward success.

Len covelloPeople incForbes technology councilEngage peopleHas consumers keepingBrand loyaltyWise marketerTechnology council

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