According to the Advertising Association/Warc Expenditure Report, the value of the UK advertising market will grow by 9.2% in 2022, to a total of £34.9 billion, though this represents a 1.7 percentage point downgrade from the previous forecast in July.
SA retailers are expected to generate around R17.3bn in additional sales over the Black Friday promotional period, representing around 6.7% growth over the Black Friday period in 2021.