CMO’s top 12 marketing leadership profiles of 2020
We dive into our top dozen CMO interviews, from ABC ot Mars Wrigley, Lenovo, IAG, Suncorp and more
One of the staples of our editorial calendar is our profiles of chief marketing officers locally and internationally. And boy has it been an interesting year for these interviews.
Faced with rapidly changing communications, customer and market conditions, marketing leaders have arguably had one of the toughest – and most exhilarating – years on record. The stories of their efforts to drive brand and marketing innovation in the face of crisis are both inspiring as well as thoughtful.
Tealium
Tealium revolutionises today’s digital businesses with a universal approach to customer data orchestration – spanning web, mobile, offline, and IoT devices. With the power to unify customer data into a single source of truth, Tealium offers a turnkey integration ecosystem supporting over 1,300 client-side and server-side vendors and technologies. The Tealium Universal Data Hub enables organisations to leverage real-time data to create richer, more personalised digital experiences across every team, technology, and customer touchpoint.
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Customer engagement is the name of the game for modern marketing teams, and digital, data and customer-centric ways of working are key to realising this ambition.