people to pay for something, it s emotional. when we did that, we were nervous. also it was a leap of faith. when we did that, we were pleasantly surprised that not only did people respond a little bit positively. they responded incredibly positively. it was, oh, i get it. you do something in my life that is greatly valuable to me. and you re asking me to compensate you in part for that. time for today s elevator pitch. we have leigh goodwin. good to see you. i m happy to be here. my company is called leigh do. we do dorm decor and bedding. perfect. because i have two nephews going to college. can i borrow this is minute? this is for the freshmen going there using beautiful bedding. do you have any investors yet? we have no investors other than friends and family. how comfortable are you with pitching? i m pretty comfortable.
pitching? i m pretty comfortable. i m ready to go. we will be talking to two people today, both entrepreneurs, very successful so they know what it s like to be you, the first one is jess can johnson cope, the can t of johnson security bureau and the second is jason albanese the ceo of centric digital. let s hear how you do. thank you. hi, i m leigh goodwin, the founder of a bedding and dorm décor company. after my daughter went off to school she had difficulty sourcing quality bedding in the extra long twin size. everybody wanted them. we designed a pillow shaped like a head board and that became the pillow head board our best selling product. today we target girls going off to college and boarding school and we reach them primarily using social media. the goal was luxury bedding at a great price and we do dorm décor differently than anyone else in the space. with he design our own textiles,
to pay for something, it s emotional. with when we did that we were nervous but ultimately it was a leap of faith. when we did that we were very pleasantly surprised that not only did people respond a little bit positively, they responded incredibly positively. they said, oh, i get it. you do something in my life that is greatly valuable to me and you re asking me to compensate you in part for that. time for today s elevator pitch and we have leigh goodwin. tell me the name of why you are company. it is called we do and we do dorm décor and bedding. i have two nephews going off to edge cl. this is who you re after, right? this is. the freshmen going there and need beautiful bedding for their extra long beds. absolutely. do you have any investors yet. we have no investors other than friends and family. how comfortable are you with