Companies and organisations are competing for a voice in an already noisy world. The theory contained in Behavioural Linguistics argues that you can claim a space by framing the language you use correctly to nudge people into making specific choices.
Let s get people to have jabs or use mobile COVID-19 vaccination sites 702.co.za - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from 702.co.za Daily Mail and Mail on Sunday newspapers.
26 July 2021 - 06:00
BreadCrumbs, a behavioural linguistics company based in Craighall Park founded by Leigh Crymble, is offering a free shuttle to and from vaccination sites to try to prevent vaccine hesitation and to avoid vaccinations being seen as a luxury .
The vaccination bus is trying to make the travel process easier for those who are unable to travel to and from vaccine sites as well as helping people to register on the Electronic Vaccination Data System (EVDS) and answering any questions they might have.
The bus has indirectly helped others along the line too, including one of the bus drivers Musa Sikhosane who has been out of work for months due to lockdown.
Covid-19 in children: the South African experience and the way forward
Since its emergence in late 2019, SARS-CoV-2 has caused illness (Covid-19) and death in all countries in the world. The restrictions put in place to reduce the spread of this virus have devastated economies and livelihoods the world over.
By the end of June 2021, the World Health Organization (WHO) estimated there had been 180.4-million cases of Covid-19 and 3.9-million associated deaths globally.
From the outset, communities were concerned about the impact of SARS-CoV-2 on children. This was justifiable because many other respiratory viruses, such as influenza and respiratory syncytial virus, disproportionately affect children.