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In Transparency We Trust
Armed with their smartphones and the web, today’s grocery shoppers are more knowledgeable and hungry for information than ever before. A growing desire to know how foods are manufactured, where and by whom, has made product transparency the new norm. For retailers and food companies, taking the lead in guiding consumers down a path of greater understanding is vital.
“Consumers are taking more interest in how animals are raised and slaughtered, and how meat is processed. As a result, authenticity and transparency are also under the microscope,” noted the International Dairy-Deli-Bakery Association’s “What’s in Store 2016” report. “This is where an educated staff can make a difference. Educating consumers about deli meat producers and the products can build a connection for them and help them to feel invested in their purchase.”