Feb 02, 2021
Time: 11:00 AM Eastern Standard Time
Duration: 1 hour
In February 2021, Ward’s Intelligence released new market research that underscores why it is critical for vehicle manufacturers to redefine operating strategies.
An extremely expanded ecosystem, new software-based architectures, broadly deployed connectivity and the ability to identify and monetize data are increasingly impacting automotive OEMs’ business models and profit pool. The development of a reliable and complete ecosystem is key for future success, both inside and outside the vehicle.
The new functionalities found in cars today and expected in the future are not about hardware; instead the industry is entering the “software-defined everything” era. Software-defined vehicles and “functionality as a service” will continue to drive new revenue streams in the future, as well as create cost-reduction opportunities along the entire automotive value chain.