ITC Bingo takes on namkeen brands and Kurkureâ¦
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⦠As it introduces four new namkeen flavours under its Tedhe Medhe sub-brand.
âChai ke saath thodi namkeenâ is a line that is uttered in most Indian households. Itâs a deadly combination that juices up family conversations and makes way for some great bonding time.
In India, popular packaged namkeen brands include the likes of Haldiramâs, Bikanervala, Bikaji along with a multitude of local and hyper-local brands.
So, we (afaqs!) were surprised to see Indian multinational conglomerate ITCâs chips brand Bingo enter the ânamkeenâ segment through its Tedhe Medhe sub-brand. It has introduced four new flavours: Pulse Mix, Cocktail Mix, Aloo Bhujiya, and Nut Crackers.