Theme parks are the latest industry to implement a form of surge pricing.Merlin Entertainments, which owns Legoland and Madame Tussauds, plans to start "dynamic
Legoland implements dynamic ticket pricing ahead of summer go.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from go.com Daily Mail and Mail on Sunday newspapers.
It may soon cost people a little more to visit Legoland California on certain days as the theme park's parent company announced plans to bring surge pricing to its ticket sales.