(Pocket-lint) - Lego has announced another collaboration with Adidas, enabling you to customise a pair of Ultraboost shoes - they come with a selection of plates so you can customise the three Adidas stripes as you wish. And there s nothing stopping you adding more bricks, of course.
As with those latter shoes, expect the $200/£140 Ultraboosts to sell out in seconds and as usual we reckon they ll probably end up in the hands of scalpers rather than real fans. The lack of desire of brands to do something to ensure this doesn t happen is becoming somewhat frustrating for many.
But by releasing expensive limited-edition Lego shoes for adults instead of a more general release, Adidas is showing it knows there is demand so can charge a higher price.
8 hours ago
As anybody who s ever trampled on those indestructible pieces of Danish plastic will attest, Lego bricks and mushy human feet are a match made in hell. Or rather, they were until now. Lego and Adidas are doing their best to unite those mortal enemies with the Adidas Ultraboost DNA X Lego Plates Shoes (£140), a swish new pair of running kicks that can be personalised with customisable Lego brick 3-stripes. The sneakers feature the same responsive Boost midsole, foot-hugging Adidas Primeknit upper, and slick finish as the original Ultraboost trainers that launched in 2015. The difference here is the addition of Lego stripes that can be tweaked using vibrant Lego plates, letting wearers mix-and-match to create a huge range of colour and style combinations. Will sticking Lego to your feet make you run any faster? Absolutelty not. Will it make you feel like a peng hypebeast? Uhh. maybe. Good luck getting hold of a pair, though. They appear to already have sold out. Obv