Lego sales were up 17% in the first half of 2022, totaling $3.5 billion in revenue. The Danish toymaker has new products for 2023, including Disney, botanicals and fine art building kits.
Interest in the classic building blocks of Lego shot up during the pandemic but, unlike many companies that saw only a temporary bump amid widespread home isolations, the Danish toymaker continues to see booming sales of its brick-by-brick building kits.
The Lego Group will mark Disney's centenary with new Lego Disney products and play experiences throughout 2023. The Lego Group will be helping Disney to celebrate its 100th anniversary in 2023 by inviting families to share the wonder of storytelling, imagination and creative play that Lego Disn