or shot in front of a green screen. but it also wasn t just a group of friends joking around. it had viral video advertising campaign wafting off of it. that s exactly what it is, a viral video promoting what was in 2008 a new lego indiana jones video game from lucasarts. we wanted to find a way to broaden the audience. so we tasked our agency to come up with some new ideas, something really different that would get people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indiana jones down a hill in the middle of a major american city? but still, with 5 million lego bricks, that s got to be a little heavy. really heavy. and they were sort of moving it like it was nothing. i was like, 5 million legos? so what about that 5 million number flashing at the end? we created a very big ball of
and then kind of cut those pieces together to make it look like one fluid roll. there is one part of the video where you see where the road flattens out a bit. we actually had to push the ball because there wasn t enough momentum to get over that flat segment. so we were all pushing the boulder, which we then took the people out in post. it is also suspicious that all those lego bricks stay in place for the whole bumpy trip. well, as it turns out, they don t. after the very first roll, pieces started falling off everywhere. there were some things that were flapping off at different times in the post production process we kind of cleaned up the flappy panels to make it look like a clean ball. this combination of real and fake certainly works. the video s been viewed more than 6 million times. i think most people looked at it and just said, that s awesome. and they didn t care if it was fake or real. you know, they just thought it was funny. in the end, the fact that they b
it wasn t created by a computer or shot in front of a green screen. but it also wasn t just a group of friends joking around. it had viral video advertising campaign wafting off of it. that s exactly what it is, a viral video promoting what was in 2008 a new lego indiana jones video game from lucasarts. we wanted to find a way to broaden the audience. we tasked our agency to come up with some new ideas, something really different that would get people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indiana jones down a hill in the middle after major american city? but still, with 5 million lego bricks, that s got to be a little heavy. really heavy. and they are sort of moving it like it was nothing. i was like 5 million legos? so what about that 5 million number flashing at the end? we created a very big ball of
there is definitely a boulder that has legos on it rolling down the hill after these guys. that s right. it wasn t created by a computer or shot in front of a green screen. but it also wasn t just a group of friends joking around. it had viral video advertising campaign wafting off of it. that s exactly what it is, a viral video promoting what was in 2008 a new lego indiana jones video game from lucasarts. we wanted to find a way to broaden the audience. we tasked our agency to come up with some new ideas, something really different that would get people talking the next day. what s more different than a giant lego boulder chasing someone dressed like indiana jones down a hill in the middle after major american city? but still, with 5 million lego bricks, that s got to be a little heavy. really heavy. and they are sort of moving it like it was nothing. i was like 5 million legos?
to connect two things, you have to flip them. the second instruction is that to make a circuit, you need a blue and a green. always. always. a minimum of one blue and one green. blue is power. green is output. and pink and orange can come in between. so you put the pink in between and you have a pressure sensor and this is a variation of a sensor that you would find, for example, in an ipod. much like you take different lego bricks and you add different shaped pieces. you add wheels. you construct something by intuition and you are able to do the same thing with electronics and through that process are learning about the different building blocks of electronics. it is vibrating, buzzing, and lights up. one of my favorite things is seeing the first time people interact with little bits. they walk up, they think they are two pieces, they snap the pieces together and suddenly