In this episode of the Legal Marketing 2.0 Podcast, Guy is joined by Elise Holtzman, a former practicing attorney, certified executive coach, and the founder of The Lawyer’s Edge, where.
A strong personal brand differentiates you in the market, enables you to establish yourself as a leader in your industry and gives you a competitive edge. It’s not enough to be a great lawyer if no one besides you, a handful of your closest client and clients knows that you are.
law marketing companies need to be carefully selected by law firms who have the key criteria they are looking for met by the firm - as to speciality, SEO ability, PPC and other factors.