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Emirates announces global partnership deal with NBA

Emirates said the partnership deal also includes the first-ever referee jersey patch partner of the NBA, starting with the 2024 NBA All-Star Game.

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NBA announces partnership with Emirates, including title sponsor of renamed in-season tournament

The NBA has struck a multiyear partnership deal with Emirates, one where the airline will become the title sponsor of the league’s in-season tournament — which will have a new name — and have its logo on referee jerseys in the NBA, WNBA and G League. The trophy for this season’s inaugural tournament won by the Los Angeles Lakers was called the NBA Cup, but the event had no branded name. NBA referees will debut the Emirates jersey patch at the All-Star Game in Indianapolis on Feb. 18, while G League officials will have the patch starting in the 2024-25 season and WNBA officials will wear it beginning with the 2025 season.

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NBA announces partnership with Emirates, including title sponsor of renamed in-season tournament – Winnipeg Free Press

Breaking News, Sports, Manitoba, Canada

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Emirates named Global Airline Partner of the NBA and Title Partner of the Emirates NBA Cup

Emirates named Global Airline Partner of the NBA and Title Partner of the Emirates NBA Cup
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NBA Announces Partnership with Emirates, Including Title Sponsor of Renamed in-season Tournament

NBA Announces Partnership with Emirates, Including Title Sponsor of Renamed in-season Tournament
thenationalherald.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from thenationalherald.com Daily Mail and Mail on Sunday newspapers.

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