nearly 80% increase from 2019. i think for a business perspective it is all upside. reporter:r: alllly bank rececently annouounced it i is g to spend equally on paid advertising across men s and women s sports. 80% of all purchase decisions in a household are made by women. right? this is who the consumer is today, and women s sports are at a tipping point of really becoming massive. reporter: a women s world cup with plenty to cheer for. i think america has grown into, you know, loving the game now. you see so much more investment, and you see people actually watching and learning. it is incredible. megan rapinoe, left side. reporter: nancy chen, cbs news peered major: a massive fire strays a building r construction in sanan francisco. ththe detailss straight t ahead.
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