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Chinese e-commerce companies are posing a growing threat to Korea s retail ecosystem, as their Korean counterparts lose price competitiveness due to the ultra-low pricing strategy of Chinese players.

Soult ukpyolsiSouth koreaJun bo heeGray zhangKim dae jongLee yang keeFair trade commissionPusan national universityKorea international trade associationEuropean unionSejong universityLee at pusan national universityWiseapp retail goodsMaxim mocha goldKorea international tradeAliexpress korea