at garmin international. who looks for people like samantha, influencers, whose influence range from information that, fitness, and of course celebrities. we relied on print and broadcast, that forces you to talk at consumers and be the interrupter. now with social media you have an opportunity to be part of the consumer dialogue. major corporations like coca-cola are cashing in to luring see lee na-gomez who can make $550,000 per post. it keeps the authentic vibe. 40% of people say they purchased an item after seeing it on social media. it ll be a 5 blld by 2020.