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How Lockheed Martin, CNN and Yale became fashion brands in Korea

On Seoul’s streets today, seeing someone clad in a CNN hoodie, Kodak pants, Yale socks, a Discovery jacket, a National Geographic backpack and a BBC Earth baseball cap may not seem out of the ordinary. The presence of logos from global non-fashion brands, spanning academia, media and sports, in Korean everyday wear seems to be only growing, now including unexpected entrants like arms manufacturer Lockheed Marti.

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