kilometres, approximately 15-thousand, 15-thousand people are enjoying this great quality electricity. de jong: hello and welcome. i m alex de jong and this is world business, your weekly insight into the global business trends shaping our lives. china may now be the world s second largest economy and is still growing at a blistering rate, but few chinese brands are well known internationally and domestic consumers aspire to foreign products. however that could be starting to change. reporter:: the factory floor at one of china s best known clothing companies that few abroad have ever heard of. reporter:: inner mongolia s erdos (pronounced ar-doss) cashmere is 30 years old. powered by a huge ad spend over the years, it commands 40 percent of the domestic soft woollens market. reporter: but this sector, with its safe and comfortable image, is under pressure from the influx of aspirational, edgy, foreign fashion brands. so erdos is on a mission - not just to create new line