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Earlier this year, the South Korean boyband BTS faced a backlash from Chinese state media and internet users for allegedly insulting China at a Korea Society event. In prerecord remarks accepting an award for promoting U.S.-Korean relations Kim Nam-joon of BTS said, “We will always remember the history of pain that our two nations shared together and the sacrifices of countless men and women.” The backlash was quick and pushed Samsung to remove BTS branded products from Chinese platforms and other companies moved quickly to remove images of BTS from their Chinese websites to avoid being caught in the backlash.