Offence, Defence and The GDPR Balancing Act Lauren Walker, Chief Data & Digital Officer, Dentsu Aegis Network
Lauren Walker, Chief Data & Digital Officer, Dentsu Aegis Network
In the never-ending commentary surrounding General Data Protection Regulation (GDPR), it has become a cliché to suggest that the regulation should hold no fear for those who take data compliance seriously. What this overlooks, however, is the wide spectrum of data maturity on which many different businesses sit.
Take advertising. In the not too distant past, most “personalised advertising” was managed through the not-so-high-tech medium of a letterbox, or perhaps telephone. Advertising was targeted, but little of that targeting was personal.