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Sweden’s Atomize – the Lean Revenue Management Software (RMS) provider for hotels, has partnered with the marketplace ExploreTECH to help drive growth and digital transformation in the region.
This partnership between Atomize and trivago will make market search data available for hotels to generate more revenue by understanding future demand. Granular accommodation search data from trivago will be used to enhance Atomize’s demand modeling capabilities and generate more revenue for its hotel customers by optimizing rates in response to real time market demand.