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I m mesmerised by the new British Land identity

Brand evolution fuses AI, nature and design with stunning results.

DixonBaxi rebrands US TV network The CW as it expands its content mix

The American TV network known for youth-oriented entertainment and reality shows is now adding sports to its offering. So they asked DixonBaxi to craf.

This brand identity changes with the sun (seriously)

DixonBaxi makes over Paddington Central with a brand that changes day to night

The placemaking brand is bought together with a “living sundial” – a graphic symbol that uses shadow and a changing palette to indicate day or night.

DixonBaxi rebrands ITV to rebel against the sea of sameness in streaming

A “retina-searing” yellow, a new streaming service and a type system based on a tapering X; DixonBaxi tells all on refreshing an institution with ITV Creative.

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