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How to Recall a Product Without Alienating Your Customers
Crisis and communications experts say a recall isn't a death knell. But maintaining consumer trust takes both planning and deft, empathic communication.
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Cory silverstein
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Edward sullivan
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Northwestern university kellogg school of management
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French lentil
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Northwestern university
Southwest Airlines Publishes Its Gospel of Herb – Texas Monthly
The Dallas carrier whose success is often studied in business schools offers up its own, self-promotional version of its management secrets.
United states
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Herb kelleher
Colleen barrett
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Leading with heart
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