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Napleton again leads dealer groups in responding to Internet leads
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Study finds Napleton tops auto groups in responding to website customers | Auto Remarketing
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Apr 14, 2021
How quickly a dealership responds to a shopper’s online inquiry “is the criterion with the highest predictive value of getting someone to buy,” O’Hagan says.
Digital Auto Retailing Wonderful, Not Magical infiniti dealers take top spot in Pied Piper’s 2021 Internet Lead Effectiveness Study. Subaru, Acura, BMW and Land Rover also scored well, while the industry overall declined from the prior year.
A mystery-shopping survey says car dealers are offering consumers more and more digital retailing tools – and 25% of their websites include the likes of “buy now” buttons.
But it’s questionable as to whether those serve merely as window dressing.