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Those crafting B2B social media marketing programs should consider employee branding, showcasing C-Suite executives and connecting social media and Account-Based Marketing (ABM) efforts. Those are some of the hot-ticket trends in the business of business-to-business social media marketing, according to Carter Hostelley, founder and CEO of Leadtail, a B2B social media consultancy.
âWhen I think about B2B social today, companies are very active on social,â Hostelley said. âAnd the thing I always used to say, and I think it still holds true, is the B2B social side tends to follow by a couple years the B2C side. ⦠Social is discovery driven. Itâs really about moving folks from discovering a brand to having interest in brand and then finally having intent around the brand.â