The buy now, pay later fintech segment is still in a feeling-out stage in Vietnam as it attracts both foreign and local players that must take on tough competition in order to survive.
Going digital is a monumental task for the media, but it is one that must succeed. Nguyen Thanh Son, chairman of MVV Group, lays out the factors that the industry must address in order to keep up with ongoing and future trends.
As Buy Now, Pay Later becomes more popular, experts have shared how this new payment service could increase cashless payments in Vietnam’s e-commerce market.
Foreign and Vietnamese companies are placing large bets on the buy now, pay later approach in Vietnam, thanks to a significant increase in the use of the payment method, but the sector still presents certain dangers.