Published December 12, 2020, 5:50 PM
Lazada, the country’s leading e-marketplace platform, sees sustained growth in 2021 as Filipinos pivot to online shopping and sellers embrace digitalization as part of their retail strategy.
Ray Alimurung, Chief Executive Officer Lazada Philippines, during a virtual press conference for its 12.12 Grand Christmas Sale stressed that more consumers have shifted their everyday need purchases online and more brands are embracing online as part of their retail strategy.
Alimurung admitted that the pandemic did not spare its online operation. He said that Lazada temporarily suspended operations, except for its grocery line, for two weeks at the start of the quarantine in mid-March, but as operations resumed and restrictions relaxed on delivery of non-essential items, they saw Filipinos pivoted online for their everyday needs. This resulted in 2.5 times growth in sales.