Fully recyclable cup, i think their sales will go up massively. Companies like that, they like massive sales, that is an excellent reason for them to crack on with it. Thank you. With me is edward kosior, the managing director of nextek who provide solutions to the challenges of the plastic recycling. Why is it so difficult to make a recycla ble why is it so difficult to make a recyclable coffee why is it so difficult to make a recycla ble coffee cu p 7 why is it so difficult to make a recyclable coffee cup . Well, we think there must be made paper and board, but if you look inside, it has a Layer Polyethylene Plastic that stops the coffee leaking. That makes it as difficult to recycle as paper, so the need to be different approach. You need a more intensive process or a new technology that has combine it, including extra plastics to bind the fibres are you turn it into a to bind the fibres are you turn it intoa building to bind the fibres are you turn it into a building material. Then