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What s with the true-to-life ads that aren t so true after all?

As brands strive for instantaneous buzz, are these organic-looking ads up to the mark?

PepsiCo s latest TVCs spice up Lay s, Kurkure, and Doritos Sizzlin Hot lineup

The brand introduced the Sizzlin’ Hot portfolio last year with Lay’s and Doritos. Earlier this month, Kurkure was added to the mix.

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