Starwood Capital Group ( Starwood Capital ), a private investment firm with a primary focus on global real estate, and Adventurous Journeys Capital Partners ( AJ Capital ), a dynamic real estate and hospitality company, today announced the launch of Field & Stream Lodge Co. ( Field & Stream ), a branded hospitality platform aiming to create modern and affordable lifestyle lodging across the United States. Field & Stream is an iconic American brand established in 1871 which brings great authenticity and brand recognition to a category of generic hotel offerings.