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Fifty-five percent of Americans surveyed are concerned about the prospect of election-related deepfakes - where an audio clip, photo, or video has been convincingly altered and manipulated to misrepresent someone - and the potential negative effect.

United statesWilliam welchTalkdesk researchTalkdesk incNew talkdeskDeepfakes could createBelieve candidatesLawmakers should bear responsibilityEliminating harmfulIndustry experience clouds