you to change anything. so i would say if a trade with a private label do our business inside the coffee category, it also helps them to understand what does it mean from, really, a supply chain point of view. then everyone is trying to do his own game, but that is another issue. and, antonio, let me ask you this, because some coffee producers, rather than risk putting off consumers by increasing their prices, what they ve been doing is changing the sizes of their packaging. of course, it s become known as shrinkflation. is that something lavazza has entertained? i will be very strong. that is a joke, because we have too much respect for oui’ consumer. is not the changing a visible price and giving them less products that you know you do the good for your consumer.
it also helps them to understand what does it mean from really a supply chain point of view. then everyone is trying to do his own game, but that is another issue. and, antonio, let me ask you this, because some coffee producers, rather than risk putting off consumers by increasing their prices, what they ve been doing is changing the sizes of their packaging. of course, it s become known as shrinkflation. is that something lavazza has entertained? i will be very strong. that is a joke because we have too much respect for our consumer. is not the changing a visible price and giving them less products that you know you do the good for your consumer. as i told you, we are smaller. so we decided to take part of a cost increase in raw materials because we wanted to, we wanted to increase penetration.
inside the coffee category, it also helps them to understand what does it mean from really a supply chain point of view. then everyone is trying to do his own game, but that is another issue. and, antonio, let me ask you this, because some coffee producers, rather than risk putting off consumers by increasing their prices, what they ve been doing is changing the sizes of their packaging. of course, it s become known as shrinkflation. is that something lavazza has entertained. ? i will be very strong. that is a joke because we have too much respect for our consumer. is not the changing a visible price and giving them less products that you know you do the good for your consumer. as i told you, we are smaller. so we decided to take part of a cost increase in raw materials
you to change anything. so i would say if a trade with a private label do our business inside the coffee category, it also helps them to understand what does it mean from really a supply chain point of view. then everyone is trying to do his own game, but that is another issue. and, antonio, let me ask you this, because some coffee producers, rather than risk putting off consumers by increasing their prices, what they ve been doing is changing the sizes of their packaging. of course, it s become known as shrinkflation. is that something lavazza has entertained? i will be very strong. that is a joke, because we have too much respect for oui’ consumer. is not the changing a visible
change anything. so i would say if a trade with a private label do our business inside the coffee category, it also helps them to understand what does it mean from really a supply chain point of view. then everyone is trying to do his own game, but that is another issue. and antonio, let me ask you this, because some coffee producers, rather than risk putting off consumers by increasing their prices, what they ve been doing is changing the sizes of their packaging. of course, it s become known as shrinkflation. is that something lavazza has entertained already? i will be very strong. that is a joke because we have too much respect for our consumer. is not the changing a visible price and giving them less products that you know you do the good for your consumer. as i told you, we are smaller.