Indian handset brands had a 31% share in the Indian market till 2014, after which it fell to just 2% in 2023. Lava intends to turn that around by staying ahead of the competition, particularly Chinese brands, said Sunil Raina
The contest will be conducted in three rounds – ideation, prototype creation and presentation to the jury. After registering, eligible candidates will receive an email intimation and gain portal access to submit a solution according to predetermined timelines.