her very quickly? the two things we have to protect you from and you can survive a storm like this. you have to get out of what the high storm surge is and you re protected from wind, i could hear your description. you have to get high. you have to get high. sam, thanks to you. lauryn, we re thinking about you. craig melvin continues on the other side of the break.
and on the retail radar and that is half of the business is getting it on the market. and now this is her job of trying to connect developers and investors. while he is not ready to invest in mother-in-law s kim chi, the brand is clearly on his radar, too. she has gotten into the retail grocery stores and food establishments and restaurants, too, but what we like to see is further along as we say the life cycle in seeing repeat revenues and getting a further distribution. like wise, lauryn is not sure she is ready for their level of collaboration and investment, too. i have heard stories of people losing control of their company and not having an understanding of what the potential liabilities are, and i think that you have to be cautious about all of those
things as a businessperson. there are stigmas out there that people, that when you take investment capital, you are giving away part of the ownership of the company and losing control of the business, and that is not necessarily at all times the case. for a lot of investor relationships, it is like dating, it takes a while to get to know someone. you get to know them a little bit over time, and you become more intimate, and you get a feel for what they want. lauryn appreciates the comparison. i guess i m dating a lot these days. you never know where she will get her funding from. and she has plans to build the market share, and she knos s she needs big money to make it happen. i am cautious and realistic about what it means to take somebody s money, and so i know that having funding will help me grow my business sales and product category exponentially.
she realized that she could use her understanding of the wine and cheese market to introduce kim chi to a brand new consumer base. she takes a traditional asian artisan food and makes it organic. it is not the same as what is sold in a bucket in chinatown. and now realizing that lauryn s approach with nontraditional packaging was catching on. today, she is at an orange county market that sells her product. today, she is sampling it on a grilled cheese. the recipe comes from a cookbook she published for how to use and