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good to be with you, thank you for staying with us tonight. for most parents, school shopping is all about the jumbo pack of crayolas. but in the wake of sandy hook and aurora, some parents are adding bullet proof coats and backpacks to the shopping list. as for the company offering such pint-sized armor, is it a cynical prey on parental fear or a legitimate form of protection? by we go inside the business of bullet proofing america s kids. this is superwoman s cape. reporter: ordinary, except for this brand-new backpack. what does it do? protects me. reporter: because it s bullet proof. despite the pretty patterns adorning it, this backpack offers military grade protection. it s kind of heavy. reporter: if you think he might be a little paranoid, just consider where he lives. aurora, colorado, site of the horrific movie theatre shooting last july. you think about the fact that your wife and daughter could have been in there when the shooting happened. i abs