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Italy wine consumption in 2023 falls but number of drinkers steady
Italian wine drinkers are drinking less but not moving away from the category altogether, data from the UIV suggests.
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China drives global wine consumption decline in 2023
China's wine consumption fell approximately 24.7% in 2023 compared to 2022, placing strain on an already diminishing world market.
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Why wine branding could be behind falling wine consumption
Could wine branding, and a lack of branded approach to wine in general, be behind falling consumption of the category globally?
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Provence-alpes-côd-azur
France
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