Etihad nominated in two categories at Transform Awards
ABU DHABI, 3 hours, 26 minutes ago Etihad Airways, the national airline of the UAE, was nominated in the ‘Best use of Audio Branding’ and ‘Best Brand Experience’ categories at the Transform Awards in Dubai, a global event that recognises excellence and rewards innovation in branding. Created in partnership with leading sonic branding agency, Sixième Son, Etihad is the first airline in the Middle East to develop a robust sonic identity. It expands across the full suite of the airline’s internal and external touchpoints to deliver a consistent experience and drive brand recognition.