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Boys+Girls Mask Up for New Social Campaign May 14, 2021 With mask-wearing in public settings set to become an integral part of our day-to-day lives, at least for the foreseeable future, Boys+Girls has launched an eye-catching campaign called “Dress to Impress” for the Good Mask Co, a PPE manufacturer that specialises in KN95 masks. The social campaign features three naked models wearing absolutely nothing but their KN95 mask. “In a global pandemic there is only one item of clothing that is truly important – your mask,” says Chris Clarkin, creative director, Boys+Girls. “But with a growing anti-mask sentiment and protests against the restrictions we needed to cut through the spread of misinformation to draw attention to the fact that wearing a mask is the simplest act anyone can do to protect themselves and others. So, we shot a campaign to do just that.”

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