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Independents | Innovation at risk without the survival of independent toy shops – ToyNews

908 Views While the latest set of NPD results spell out the resilience and adaptability of the toy industry that across both the US and UK markets has managed to see a growth in sales over the past year, the current landscape and shift to a more digital arena has left some concerned for the innovation of product it has to offer. With sales lifts of 16 per cent and five per cent across the US and UK toy markets respectively, driven by families looking for means of entertainment out-of-school children, or consumers eyeing new avenues for entertainment during lockdown, it’s fair to say that the toy sector has found the silver lining of the pandemic.

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