April 23, 2021 4:32 pm
“Be conscious that you both have something the other doesn’t have,” says Laurence Honderick, head of design at BBC Creative, the broadcaster’s in-house creative team.
The sheer variety of briefs that BBC Creative generates – which Honderick has previously spoken with Design Week about – means that the team often works with external studios to get the job done. These projects might be anything from campaigns to full identities.
Working with external teams means projects benefit from talent and expertise “outside of our usual scope”, Honderick says. But it’s also a process that requires “special care”, he says. Both teams need to be on the same page. “Expectations around how the collaboration will proceed must be clearly established before the real work begins,” Honderick adds.