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Banele Msimanga is the brand manager of Hunter s Cider and over the past year has worked on the brand creating great consumer experiences like Green Room events, Lock Down House Party, launching a new NPDs like Hunter s Chilled Non-Alcoholic as well Red Apple. Tell us more about your role and what it entails exactly. My role entails bringing a renewed life to a brand so deeply entrenched in South African culture. I get down and dirty to understand the cultural nuances of the youth and distil them back into the brand. As one of the driver’s behind this brand, I’m here to be at our consumer’s service.

South africaUniversity of cape townWestern capeSouth africanLauren wolfBanele msimangaLockdown house partyMeet banele msimangaGreen roomChilled non alcoholicCape townMedia englishPost graduate specialisingRed appleRoom experienceLiked ads