Press release content from Globe Newswire. The AP news staff was not involved in its creation.
The value of authenticity: Two thirds of shoppers prefer real customer photos from brands on .
Bazaarvoice, Inc.January 26, 2021 GMT
AUSTIN, Texas, Jan. 26, 2021 (GLOBE NEWSWIRE) Research from Bazaarvoice, the leading provider of product reviews and user-generated content (UGC) solutions, reveals visual and social user generated content is driving online retail purchases. The new report, ‘A picture’s worth a thousand purchases’, finds that in addition to social media, almost three quarters (74%) of consumers prefer to see previous customers’ photos and videos on brand and retailer websites, rather than professionally shot images. The findings, based on responses from 8,000+ consumers across Australia, Canada, France, Germany, UK and US, also reveal 62% of consumers are more likely to buy if they can view both photo and video content from previous customers.