Mum has shared list of what to wear to the school gate when picking up the kids
Lauren Dubois said she was stressed when struggling to find an outfit to wear
In a series of sponsored ad posts, the mum promoted a fashion brand by sharing examples of the outfits she was planning on wearing on her school run
Not everyone agreed with her, with one saying: Who gives a f what you wear
Despite the backlash, many mothers quickly jumped to Lauren s defence
UK giant Next makes a play for more Australian market share 28 January 2021
UK High Street giant Next is ramping up its push into the domestic childrenswear space.
Following the success of Next.com.au s kidswear campaign #DressingTheNextGeneration in 2020, Next is challenging Australian families to test run its latest children s collection.
This time, Next.com.au has challenged 20 influencer parents to document their kids baking, gardening, playing, as well as doing arts and crafts in Next apparel.
Influencers then report back, via Instagram content, on how the Next kidswear held up after it was worn, washed and worn again.
Over the next two weeks, mum blogger Amy Gerard (@amy.gerard), author and former journalist Lauren Dubois (@thelaurendubois), ‘fluent in sarcasm’ mum of four Laura Bentley (@ laurabentley ), two-time MasterChef contestant Dani Venn (@danivenn), speaker and panellist Charli Adams (@charli kate) and podcaster Sean Szeps (@seanszeps) will be among those