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Study highlights impact of government vaccine recommendations and direct-to-consumer pharmaceutical advertising

A new study co-authored by a University of Massachusetts Amherst economist reveals the value of government vaccine recommendations to drugmakers, as well as potential benefits of advertising pharmaceuticals directly to consumers -; a practice that is banned in every country apart from the United States and New Zealand.

Who benefits from direct-to-consumer pharmaceutical advertising?

Who benefits from direct-to-consumer pharmaceutical advertising?
medicalxpress.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from medicalxpress.com Daily Mail and Mail on Sunday newspapers.

UMass Amherst News: Who Benefits from Direct-to-Consumer Pharmaceutical Advertising?

UMass Amherst News: Who Benefits from Direct-to-Consumer Pharmaceutical Advertising?
masslive.com - get the latest breaking news, showbiz & celebrity photos, sport news & rumours, viral videos and top stories from masslive.com Daily Mail and Mail on Sunday newspapers.

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